Why is Email important to Business? Thursday, Mar 12 2015 

Email is the most integral part of a business’s day-to-day operations. Although most new businesses do not comprehend how many uses there are for email. A few key optional uses are: marketing, team communications, contracting options, and business transactions. Another problem business’s have with email is their lack of knowledge of the basics. A few basic issues are: the improper use of Cc and Bcc, the subject line mistakes, and length of the email.http://netdna.webdesignerdepot.com/uploads/2012/11/email2.jpg

Cc and Bcc are first misunderstood by not knowing their definition or use. Cc is an acronym for ‘carbon copy’. This allows both the receiver and the person who is Cc’d to see the message as well as see each other information. A Bcc stands for ‘blind carbon copy’. This means both persons attached to the email receive the message, but neither sees the other’s information.

To”  – are people who are to take action

Cc”  – are people who are needed to be kept informed, but they are not required to take

action

Bcc” – are people who are receiving the message without any other recipients knowing,

and for messages containing 50 or more recipients

Once you have set the receiver information, now you must write a subject line. Writing a Subject Line can be one of the most difficult components of composing an e-mail. The main method to remember is ‘Keep It Simple, Stupid” or known as ‘KISS’. Keep it short, keep it sweet, keep it personal, and keep it focused. Business Insider lists a few tips and mistakes for writing subject lines:

Tips:

  1. Eliminate filler words – such as “hello” and “thanks”
  2. Keep it simple and focused – such as “focus on one action”
  3. Do not use ALL CAPS
  4. Highlight the value of the offer
  5. Set Deadline in Subject Line

Mistakes:

  1. Using an Indistinguishable Title
  2. Using the Wrong Name
  3. Not Referencing the Urgency
  4. Not Including a Reference to Who Referred
  5. Using the Wrong Name

After devising your subject line, now you must write your message. The length of an email can be considered either rude or a waste of time depending on the call to action and information presented. Drake Baer of Fast Company states that “every email should be 5 sentences long”. Action and motivation are the most aspects to deliver the best message. Center your word choice on what you want your recipient to do (action) and keep it enticing to your customer (motivation). Make the action simple in order to increase customer participation.

As previously mentioned, email’s main issues are: improper use of Cc and Bcc, Subject lines, and length. Since these issues have been taught and hopefully restructured your thought process in how you will writing emails in the future.

Julie Searing

Scroggins Consulting, LLC

Please Share and Forward this blog if you enjoyed the read!!

References

Baer, Drake. WHY EVERY EMAIL SHOULD BE 5 SENTENCES LONG. July 26, 2013. http://www.fastcompany.com/3014857/leadership-now/why-every-email-should-be-5-sentences-long.

Business Insider. 15 Tips For Writing An Excellent Email Subject Line. March 19, 2014. http://www.businessinsider.com/how-to-write-an-excellent-email-subject-line-2014-3.

—. The 9 Worst Mistakes People Make In Email Subject Lines. January 20, 2015. http://www.businessinsider.com/worst-mistakes-in-email-subject-lines-2015-1.

Write Better E-Mails. 2015. http://www.writebetteremails.com/to-cc.htm.

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What is Process Management? Monday, Jan 12 2015 

Process improvement is the desire to design a new or improved methodology to make the customer happier by ensuring you, the company, is able to continue delivering the same product/service in a more efficient and/or effective manner. During this process you may also create an improved or new product. A car is an improvement of the process of transportation (increased speed over horse carriages), the internet an improvement of the way people access information (more people can access more information now), and the cell phone an improvement of the way people connect (the range of the phone increased from the cord to many places on the planet). The intended goal (desire) is efficiency in the building of the product and/or effectiveness of the product. Using the car as an example, the goal is to build a car with the least parts necessary and minimum time required (efficiency) and/or that performs as expected with minimal or no recalls so that it meets and hopefully exceeds the customer’s needs (effectiveness).

When you determine a need for an improved process also consider what you’re looking for a new or improved process-improvementproduct, efficiency in building product, or effectiveness of product. As stated above efficiency means less time, inventory, and/or cost to build and effectiveness means less complaints/recalls. If your goal is to build a new or improved product/service then process improvement can still be the appropriate path as the higher quality and/or easier to produce product/service can be marketed as a new product/service.

Once you determine what you’re looking for the proper metrics will keep you on track. Ineffective metrics will prevent the company from determining whether their goal is being met. Improved quality of a product (six sigma) will require a metric of testing the improved quality such as cutting through metal to test its properties. Fewer resources used to build a product (Iean thinking) will require metric of determining resources used such as time for build each component or the finished product.

After establishing a need for change and what that change is a company should determine how they will get everyone on board for the change which is change management.

Author

James Webb

Does Your Business have B.A.M? Monday, Nov 17 2014 

BAMMany people have dreams of owning a business. Some want the freedom to direct their own future. Ultimately, live a care free life filled with exotic vacations. Others want an untapped income stream. No matter the motivation, you need three elements to be successful.

Belief

A successful entrepreneur has to believe in their own ability to bring home the bacon. Let’s be honest, you can have the nicest business cards ever created and never make a dime. A fancy business card does not make a business. You have to know the value you bring in the market place. This means knowing what makes your product or offering unique. Then having the confidence and skill to share that value with the customer.

Activate

Planning your business activities is necessary, if you are going to be organized and focused. An entrepreneur needs a target to aim his shot. However, plans without action are just wishes. Regardless of the formal title, you are in the business of selling. Mary Kay Ash said it best, “Nothing happens until somebody sells something.” Yes, this business may be your deep down passion. However, money is what allows you to share your passion. Coaching women in their businesses and lives is what I was born to do. I would do it for free, and have. That said, the electric company hasn’t started taking passion as payment. So you have to always be selling, or as I like to say, “exchanging value” if you are going to continue to share your gifts with the world.

Maximize

Now here comes a biggie in the entrepreneurial space, maximizing. Acquiring new customers can be a lot of work, cost, and time. The worst part, the more time we spend working on seducing the potential new customer or client. The less time and resources we have to better serve the old and faithful. The ones that already know your value, and are willing to compensate you for it. Spend time maximizing your offerings to these customers. Look at AT&T, cable, phones and now security systems. Now of course new customers are necessary to keep a business growing. Just make sure it isn’t at the expense of the old.

Monique Moliere Piper

Certified Professional Coach and Author

Assessing Staff Thursday, May 22 2014 

Staffers are essential to the success of any firm and assessments are recommended at least once per year. This process is a team effort involving both the manager/supervisor and the staffer. Assess each staffer individually, never as a group. Staffers should also know when the assessment will occur. Staffers should know what you expect of them via an agreement Imageestablished when they were hired. The assessment addresses areas expected via the employment agreement. The assessment may include some of the following: performance report, job description, employee self-evaluation, employee handbook, and if need be, an IDP or Individual Development Plan.

The assessment provides the staffer with his or her strengths, outlines major accomplishments during the review period, and provides suggestions on improving the employee’s performance. If there are issues to improve, then use an IDP.  The IDP is used to address short and long-term career goals and development goals for the next review period. Both manager/supervisor and employee agree on the assessment.