Funding a business is a task that requires your time and attention, early on. Raise funds or capital before you actually need it. Of course, you have the option to use your own capital such as cash, savings, credit cards, or equity in your property. If this does not meet your needs, then consider bringing in help from investors.

With investors, start with the people who know you best (friends and family). These people are more likely to take a chance on you versus someone that does not know anything about you. Set clear boundaries and clear terms. For example, what percent of equity will your investor receive for investing into your business? What will be the terms when they will get paid back or what happens if you don’t meet your projected goals of revenue generation? An investor is lookinhands-pulling-dollar-bill-puzzleg for a WIN-WIN scenario, meaning they are interested in gaining the greatest return on investment ROI. You are interested in giving up as little of the company as possible. The goal is to arrive at a happy middle for all parties involved. Do your research with coming up with the value of your company. Compare your company to those in your industry using realistic numbers.

Where are the Investors? Identify potential investors from associations, successful business people, crowd funding, venture capital companies, and established investor organizations.

Debt will be a personal or business loan. The business loan is an option; however, it will require good personal credit, the business to be in existence for a certain period of time such as (2-3) years minimum and a business plan.


Self-funded (cash, credit cards, credit card advance)

Debt (personal loan or business loan); SBA guaranteed loan

Selling Stock of Business (to family, friends, investors)

Venture Capital