HOW DO YOU BUILD CAPACITY?

Building capacity requires you to focus on setting goals and strategies to accomplish those goals with deadlines. To build capacity, assess your areas of strengths and areas of weakness as well as that of your business. Some areas will be apparently evident, while others may take time to reveal themselves. If you are unsure of certain areas, then ask someone you trust their opinion.

 

ASSESSMENT

Perform an assessment of your operations. Are they efficient and are processes written and executed by all. Does everyone in your organization know and understand the operations.

FINANCIAL CAPACITY

To address financial capacity, consider decreasing expenses, business and/or personal loans, line of credits, business credit,

PHYSICAL CAPACITY

Add exercise to your regular habit, recruit volunteers, hire part-time employees, recruit help from local colleges/universities. Make sure you carve out time for yocapacitybuildingsmu to not work on business.

TRAINING

To strengthen the weaker areas in the organization, plan on implementing training for you and your staff. Leadership, sales/customer service, stress relief, and other types of training courses will strengthen the knowledge base as well as give your employees the tools to succeed. This builds a stronger workforce as well as growth within the company as employees are able to advance to higher positions based on their training and understanding.

COMMUNICATION

Decide that your organization would like to let more people know that you are in existence. Next, make a list of avenues that could be utilized to get the word out. Avenues such as social media, articles in newspapers, blogs, attending community events, and utilization of local network stations communicate your business message to the surrounding public and achieves community involvement.

MARKETING

First think of who your customer is outside of your storefront doors – what do they like, what are their hobbies, and do those things fit with your business’s goods or services? There are many marketing strategies and plans to choose from that will best benefit your customer and increase foot traffic. Social Media, joint venturing, branding strategies, and sponsoring public events are a few avenues of marketing for small businesses to take in order to gain awareness. Main point: remember who your market is and tailor your strategy to their needs/wants.

 

Author

Tiya “Ty” Scroggins

CEO of Scroggins Consulting, LLC

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