Why is Email important to Business? Thursday, Mar 12 2015 

Email is the most integral part of a business’s day-to-day operations. Although most new businesses do not comprehend how many uses there are for email. A few key optional uses are: marketing, team communications, contracting options, and business transactions. Another problem business’s have with email is their lack of knowledge of the basics. A few basic issues are: the improper use of Cc and Bcc, the subject line mistakes, and length of the email.http://netdna.webdesignerdepot.com/uploads/2012/11/email2.jpg

Cc and Bcc are first misunderstood by not knowing their definition or use. Cc is an acronym for ‘carbon copy’. This allows both the receiver and the person who is Cc’d to see the message as well as see each other information. A Bcc stands for ‘blind carbon copy’. This means both persons attached to the email receive the message, but neither sees the other’s information.

To”  – are people who are to take action

Cc”  – are people who are needed to be kept informed, but they are not required to take


Bcc” – are people who are receiving the message without any other recipients knowing,

and for messages containing 50 or more recipients

Once you have set the receiver information, now you must write a subject line. Writing a Subject Line can be one of the most difficult components of composing an e-mail. The main method to remember is ‘Keep It Simple, Stupid” or known as ‘KISS’. Keep it short, keep it sweet, keep it personal, and keep it focused. Business Insider lists a few tips and mistakes for writing subject lines:


  1. Eliminate filler words – such as “hello” and “thanks”
  2. Keep it simple and focused – such as “focus on one action”
  3. Do not use ALL CAPS
  4. Highlight the value of the offer
  5. Set Deadline in Subject Line


  1. Using an Indistinguishable Title
  2. Using the Wrong Name
  3. Not Referencing the Urgency
  4. Not Including a Reference to Who Referred
  5. Using the Wrong Name

After devising your subject line, now you must write your message. The length of an email can be considered either rude or a waste of time depending on the call to action and information presented. Drake Baer of Fast Company states that “every email should be 5 sentences long”. Action and motivation are the most aspects to deliver the best message. Center your word choice on what you want your recipient to do (action) and keep it enticing to your customer (motivation). Make the action simple in order to increase customer participation.

As previously mentioned, email’s main issues are: improper use of Cc and Bcc, Subject lines, and length. Since these issues have been taught and hopefully restructured your thought process in how you will writing emails in the future.

Julie Searing

Scroggins Consulting, LLC

Please Share and Forward this blog if you enjoyed the read!!


Baer, Drake. WHY EVERY EMAIL SHOULD BE 5 SENTENCES LONG. July 26, 2013. http://www.fastcompany.com/3014857/leadership-now/why-every-email-should-be-5-sentences-long.

Business Insider. 15 Tips For Writing An Excellent Email Subject Line. March 19, 2014. http://www.businessinsider.com/how-to-write-an-excellent-email-subject-line-2014-3.

—. The 9 Worst Mistakes People Make In Email Subject Lines. January 20, 2015. http://www.businessinsider.com/worst-mistakes-in-email-subject-lines-2015-1.

Write Better E-Mails. 2015. http://www.writebetteremails.com/to-cc.htm.


What is Change Management? Thursday, Jan 22 2015 

Change management is the process of ensuring improvements to a system are absorbed and adopted as best as possible.  As noted in the blog on process improvement the company must first ask itself what do we want to achieve with this change (the goal).  Change management requires the company to ask who will be affected by these improvements, how will they react, and will the reaction benefit the improved process?  The company must also determine if the change can be implemented within management, within the company (including employees), or with the assistance of external parties.

The reason for the change needs to be clearly explained to those that will be affected.  In person communication is better than written communication but in person and written communication is the best choice.  Involving those that will be affected is an important step to gain consensus among all affected.  Their input in the planning of change will likely give additional insights in how to affectively implement change and how to accurately measure the impact of the changes.

How the affected reacts will depend on how and when they are informed of the change.  For example, an Jigsaw-Change-Managementimprovement in the process could be externally hiring better paid employees to perform a task not done before.  Those affected are the first line manager, anyone else in the section/department, and anyone internally capable of doing the better paid job that wasn’t given an opportunity to apply for the job.  Those who weren’t given an opportunity to apply will likely not be happy.

Whether the change is mainly determined at a management, whole company, or external party those affected need to buy in to the change.  The most effected way to gain buy in is to allow them to participate in the change.  This provides a sense of ownership on their part.  Ownership creates familiarity and makes the transition easier because it will not be sprung on them.  The point being regardless of where the change is implemented to allow those affected to have a sense of ownership.

When done correctly change management will rely on negotiation or perception management because change is hard and it is often easier to accept when viewed from a different view point.


James Webb

What is Process Management? Monday, Jan 12 2015 

Process improvement is the desire to design a new or improved methodology to make the customer happier by ensuring you, the company, is able to continue delivering the same product/service in a more efficient and/or effective manner. During this process you may also create an improved or new product. A car is an improvement of the process of transportation (increased speed over horse carriages), the internet an improvement of the way people access information (more people can access more information now), and the cell phone an improvement of the way people connect (the range of the phone increased from the cord to many places on the planet). The intended goal (desire) is efficiency in the building of the product and/or effectiveness of the product. Using the car as an example, the goal is to build a car with the least parts necessary and minimum time required (efficiency) and/or that performs as expected with minimal or no recalls so that it meets and hopefully exceeds the customer’s needs (effectiveness).

When you determine a need for an improved process also consider what you’re looking for a new or improved process-improvementproduct, efficiency in building product, or effectiveness of product. As stated above efficiency means less time, inventory, and/or cost to build and effectiveness means less complaints/recalls. If your goal is to build a new or improved product/service then process improvement can still be the appropriate path as the higher quality and/or easier to produce product/service can be marketed as a new product/service.

Once you determine what you’re looking for the proper metrics will keep you on track. Ineffective metrics will prevent the company from determining whether their goal is being met. Improved quality of a product (six sigma) will require a metric of testing the improved quality such as cutting through metal to test its properties. Fewer resources used to build a product (Iean thinking) will require metric of determining resources used such as time for build each component or the finished product.

After establishing a need for change and what that change is a company should determine how they will get everyone on board for the change which is change management.


James Webb

What People really Buy The internet is f Monday, Dec 1 2014 

What People really Buy
The internet is filled with marketing strategies for the business owner. Many provide good information, and others, not so much. Marketing is a necessity for any person or entity in business. Customers need to know you exist, and why they should care. It is marketing’s sole function to let them know who or what the business is, and why that matters. Sounds really simple on the surface.
Yet, this is exactly where numerous entrepreneurs stumble. Especially, the small business owners. The first thing that comes to their mind often is, “How much is marketing going to cost?” The second, “I don’t have the budget for advertising.” Third, “I haven’t seen significant return on the money spent.” They then may become frustrated and stop altogether. Or start trolling for the next sure marketing idea. Neither are the right answer by the way.
What exactly is the right answer? Your marketing should be focused on giving people what they really buy. Customers buy solutions, not products or services. Now with all the noise in today’s technological world, you must be strategic. It’s going to take more than announcing your presence.
Here’s an example, a handy man came to one of my workshops. Bob, wasn’t having much luck growing his one man operation. He gave out fliers, cards, and asked for referrals. Still, he was stuck begging for business. I suggested he go to a children’s nursery, and talk to the owner. People buy solutions, but with all the noise, they have no idea who to trust. Do some work at the nursery for reduced cost or free. Now, you have a great trusted referral. If I leave my kids with you? I have got to trust you. Put your flier on the bulletin board at the nursery. Give a “how to fix things around the house” talk. These people have jobs and little time. A perfect combination for a handy man. Positioned yourself as, “I’ll do what your honey won’t do.” Think strategy, the one size fits all marketing of yesterday is gone. Business owners that refuse to adapt will go the way of the “penny loafers.” Remember those?

Monique Moliere Piper
Certified Professional Coach and Author

Does Your Business have B.A.M? Monday, Nov 17 2014 

BAMMany people have dreams of owning a business. Some want the freedom to direct their own future. Ultimately, live a care free life filled with exotic vacations. Others want an untapped income stream. No matter the motivation, you need three elements to be successful.


A successful entrepreneur has to believe in their own ability to bring home the bacon. Let’s be honest, you can have the nicest business cards ever created and never make a dime. A fancy business card does not make a business. You have to know the value you bring in the market place. This means knowing what makes your product or offering unique. Then having the confidence and skill to share that value with the customer.


Planning your business activities is necessary, if you are going to be organized and focused. An entrepreneur needs a target to aim his shot. However, plans without action are just wishes. Regardless of the formal title, you are in the business of selling. Mary Kay Ash said it best, “Nothing happens until somebody sells something.” Yes, this business may be your deep down passion. However, money is what allows you to share your passion. Coaching women in their businesses and lives is what I was born to do. I would do it for free, and have. That said, the electric company hasn’t started taking passion as payment. So you have to always be selling, or as I like to say, “exchanging value” if you are going to continue to share your gifts with the world.


Now here comes a biggie in the entrepreneurial space, maximizing. Acquiring new customers can be a lot of work, cost, and time. The worst part, the more time we spend working on seducing the potential new customer or client. The less time and resources we have to better serve the old and faithful. The ones that already know your value, and are willing to compensate you for it. Spend time maximizing your offerings to these customers. Look at AT&T, cable, phones and now security systems. Now of course new customers are necessary to keep a business growing. Just make sure it isn’t at the expense of the old.

Monique Moliere Piper

Certified Professional Coach and Author

How do Certifications affect your Business? Thursday, Sep 18 2014 

Certifications could benefit your business! Your company could greatly benefit from certifications if you invest time to learn, understand, and market the certification(s). Federal, state, and local municipalities have established certification initiatives to assist small businesses in securing contracting opportunities. Certification initiatives have designated contracting goals on each project. As a certified firm, you could be the prime contractor or a subcontractor on the project. As the prime, you have the majority percentage of the total value of the contract. For example, a construction project with a total value of $250,000 could have a designated 20% or $50k goal for a certified business. If your company is certified, then you meet the 20% as a subcontractor or you could be the prime. Conversely using the same scenario. Another company could be the prime and you could be the subcontractor doing 20% of the total value of the contract, which is set-aside ONLY for a certified business.Certified Certifications

 How does a business get certified? All certifications have an application process and they vary from agency to agency. Most applications are available online and some can be submitted electronically while others have to be mailed in. Some certifications have interview task attached.

 Length: The length of being certified varies.  Some certifications have an end date such as the federal 8a Certification – 9 years. Some certifications have an annual re-certification process, which requires submitting information to get initially certified and the submitting updated information that proves that your company still qualifies for the designated certification. Submission information could include business tax returns, personal tax returns, and financial statements.

Cost: The majority of certifications are free, your only cost is the time it will take to package your application. Federal, state and local certifications are free. Third party agencies, or agencies that administer the certification process on behalf on another agency, charge a fee to obtain certifications.  These certifications range between $250 -$350, on average.

 Research: I recommend that you research ALL certifications that your company can qualify for and evaluate. If you decide that certification is an option your company would like to pursue, then consider doing the certifications you select at the same time. Most certifications will ask for the same or similar information – so maximize time and do it all at the same time.

Remember, just because you have a certification does not mean that new business will simply start appearing. Certification is another tool for you to use in your arsenal of marketing strategies.



Tiya Scroggins, MBA

Funding a Business Monday, Aug 11 2014 

Funding a business is a task that requires your time and attention, early on. Raise funds or capital before you actually need it. Of course, you have the option to use your own capital such as cash, savings, credit cards, or equity in your property. If this does not meet your needs, then consider bringing in help from investors.

With investors, start with the people who know you best (friends and family). These people are more likely to take a chance on you versus someone that does not know anything about you. Set clear boundaries and clear terms. For example, what percent of equity will your investor receive for investing into your business? What will be the terms when they will get paid back or what happens if you don’t meet your projected goals of revenue generation? An investor is lookinhands-pulling-dollar-bill-puzzleg for a WIN-WIN scenario, meaning they are interested in gaining the greatest return on investment ROI. You are interested in giving up as little of the company as possible. The goal is to arrive at a happy middle for all parties involved. Do your research with coming up with the value of your company. Compare your company to those in your industry using realistic numbers.

Where are the Investors? Identify potential investors from associations, successful business people, crowd funding, venture capital companies, and established investor organizations.

Debt will be a personal or business loan. The business loan is an option; however, it will require good personal credit, the business to be in existence for a certain period of time such as (2-3) years minimum and a business plan.


Self-funded (cash, credit cards, credit card advance)

Debt (personal loan or business loan); SBA guaranteed loan http://www.sba.gov

Selling Stock of Business (to family, friends, investors)

Venture Capital 

RESPONDING TO RFPs Monday, Jul 14 2014 

RFPs are also known as Request for Proposals. They are different from RFQs or Request for Qualifications. RFQs are requesting information specifically on the Qualification of the firm and/or the professionals that would be working on the project. A RFP would include not only information on the qualification of the firm, but also information, such as: a Q&A comment sections with time deadlines, technical proposal, cost proposal, specifications on how the proposal must be submitted, such as “seal envelope” or “5 copies” or “electric copies.” In short, the RFP is more detailed and requires more work because the response will require more information.RFP-Sml

The RFP WILL have a page limit. Make sure you do not go over the page limit, no matter how tempted you are to provide more information, brochures, or videos. The technical proposal will provide the detailed narrative on the proposed company or team, past performance, methodologies and approaches, organizational structure, and organizational charts. The cost proposal is the detailed cost allocation for your services. It would include personnel, fringe benefits, contractual, consultants, supplies, equipment and miscellaneous expenses to name a few. If copies are required, produce the exact amount of requested copies. If an electronic copy is required, then copy all documents onto the jump drive or CD. During submittal, obtain proof that your proposal was submitted on time via electronic reply, signature or stamp from agency with date and time.


Marketing Tools for You Monday, Jun 2 2014 

Marketing Tools for You

Let’s face it; marketing your business can be extremely difficult or extremely easy. For small businesses, getting started can be a monster challenge. When looking at very large corporation accounts and media, it is difficult for a beginning or small businesses to imagine how they are able to master or use the same techniques as their largest competitors. Finding simple marketing techniques to assist in the building or supplementing your current techniques are a few steps that can be taken to learn different forms of marketing. Listed below are 6 forms of marketing tools that are a must to affirm the true message of your business.marketing-300x300

1. Voicemail – Develop a message that relays the information of your business in a courteous and pleasing manner. Make sure to include the basics: a Thanks (“Thank You for calling Edwin Hardware…”), your time of operation (“We are open 9-5 Monday thru Saturday”), invite them to leave a message and tell them how “Please leave a message with your name, number, and the reason for your call”), then finally tell them you WILL get back with them. Most importantly CHECK YOUR MESSAGES DAILY (Mainly three times a day: Opening, Midday, and two hours before close of business. Two hours usually gives customers enough time to come to your location before the end of day.)!

2. Brochures – brochures are a type of paper media that benefit companies by telling the customers the mission, main products, contact information, etc. Brochures are extremely beneficial at trade shows and conferences. Key Fact: Make your brochure unique through graphics, di-cuts, or by shapes.

3. Press Release & Newsletters – Press Releases and Newsletters are great ways to show the inside of your business for your customers and community members. Press Releases (“PR”) showcase what you do that is new, interesting, or beneficial to the community. They can be distributed through local, county/parish, or state publishing papers, websites, or television stations. Try Volusion Press Releases for free distribution sites. Newsletters maybe sent out through paper or email mediums. They are an extremely useful way to keep in touch with your customers, send promotions, and support repeat purchases.


4. Referrals – Referrals can either make you or break you in some industries. Encourage your customers to leave reviews on products/services. Push word-of-mouth referrals and create brand ambassadors through your extremely satisfied customers. Promotion Idea: Ask your customers for 3-5 referrals and they receive 20-30% off a purchase.

5. Case Studies – Case Studies can be used to establish your company as a professional source of information/knowledge and explain products functions/benefits. Note: Offer your individual case study on your website and social media to assist potential buyers in their decisions.

6. Well-Designed Website – For your website, it must have a logical layout and be aesthetically appealing to your customers. If your website is confusing, it will affect your business. Know your target market, design your website for customers in similar and different to your industry.


Assessing Staff Thursday, May 22 2014 

Staffers are essential to the success of any firm and assessments are recommended at least once per year. This process is a team effort involving both the manager/supervisor and the staffer. Assess each staffer individually, never as a group. Staffers should also know when the assessment will occur. Staffers should know what you expect of them via an agreement Imageestablished when they were hired. The assessment addresses areas expected via the employment agreement. The assessment may include some of the following: performance report, job description, employee self-evaluation, employee handbook, and if need be, an IDP or Individual Development Plan.

The assessment provides the staffer with his or her strengths, outlines major accomplishments during the review period, and provides suggestions on improving the employee’s performance. If there are issues to improve, then use an IDP.  The IDP is used to address short and long-term career goals and development goals for the next review period. Both manager/supervisor and employee agree on the assessment.

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